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| Criterion |  Innovation How Might We |  Product Discovery Problem Interview |  Product Discovery Opportunity Interview |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30–45 min | 30-60 min je Interview | 30-60 min je Interview | 25-40 min |
Participantsdifferent | 1-10 | 5-12 Interviews | 5-12 Interviews | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Problem Evidence, Risk Notes, Customer Segments | Interview Notes, Opportunity Themes, Customer Quotes | Learning Card with evidence and next action |
Tagsno overlap | FramingOpportunityIdeationQuestions | DiscoveryInterviewsValidation | DiscoveryInterviewsOpportunityCustomer | ExperimentsValidationDiscoveryLearning |