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| Criterion |  Innovation How Might We |  Product Discovery Problem Interview |  Product Discovery MVP Test Matrix |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–45 min | 30-60 min je Interview | 45-75 min | 30-60 min je Interview |
Participantsdifferent | 1-10 | 5-12 Interviews | 2-8 | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Problem Evidence, Risk Notes, Customer Segments | Test Matrix, Test Plan | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | FramingOpportunityIdeationQuestions | DiscoveryInterviewsValidation | ExperimentsValidationDiscoveryOptions | DiscoveryInterviewsOpportunityCustomer |