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| Criterion |  Innovation How Might We |  UX Research Personas |  Product Discovery Problem Interview |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30–45 min | 1-3 Tage | 30-60 min je Interview | 30–60 min per interview |
Participantsdifferent | 1-10 | Internes Team | 5-12 Interviews | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Persona Profiles, Needs Summary, Scenario Notes | Problem Evidence, Risk Notes, Customer Segments | Interview Notes, Themes, Insight Summary |
Tagsno overlap | FramingOpportunityIdeationQuestions | ResearchCustomerSynthesis | DiscoveryInterviewsValidation | QualitativeResearchCustomerDiscovery |