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| Criterion |  Innovation How Might We |  Product Discovery Opportunity Interview |  UX Research Personas |  Product Discovery Problem Interview |
|---|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–45 min | 30-60 min je Interview | 1-3 Tage | 30-60 min je Interview |
Participantsdifferent | 1-10 | 5-12 Interviews | Internes Team | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Interview Notes, Opportunity Themes, Customer Quotes | Persona Profiles, Needs Summary, Scenario Notes | Problem Evidence, Risk Notes, Customer Segments |
Tagsno overlap | FramingOpportunityIdeationQuestions | DiscoveryInterviewsOpportunityCustomer | ResearchCustomerSynthesis | DiscoveryInterviewsValidation |