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Criterion
How Might We
Innovation
How Might We
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Paper illustration of Starbursting with its method-specific working model.
Innovation
Starbursting
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on.Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–45 min30-60 min je Interview15-30 min30-60 min
Participantsdifferent
1-105-12 Interviews3-123-10
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsInterview Notes, Opportunity Themes, Customer QuotesIdea sheets, Expanded concepts, Prioritized listStar-Shaped Question Map, Question List, Assumption List
Tagsno overlap
FramingOpportunityIdeationQuestions
DiscoveryInterviewsOpportunityCustomer
BrainstormingCollaborationInclusionIdeas
BrainstormingIdeationWorkshopDiscovery
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