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| Criterion |  Innovation How Might We |  Innovation Morphological Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–45 min | 1-3 h | 45-90 min |
Participantsdifferent | 1-10 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Morphological Box, Concept Combinations, Idea Shortlist | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | FramingOpportunityIdeationQuestions | IdeationInnovationCreativity | GrowthStrategyMarketPortfolio |
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