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Criterion
How Might We
Innovation
How Might We
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–45 min45-90 min1-2 h Setup, laufendWochen bis Monate je Goal
Participantsdifferent
1-103-82-63-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsImpact Map, Outcome Hypotheses, Delivery OptionsOpportunity Solution Tree, Experiment Backlog, Learning LogGoals, Idea bank, Step-project list, Tasks, Learning reports
Tagsno overlap
FramingOpportunityIdeationQuestions
OutcomesStrategyBehaviorPlanning
DiscoveryOutcomesExperimentsOpportunity
RoadmapOutcomesPlanningExperiments
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