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| Criterion |  Innovation How Might We |  Product Strategy Impact Mapping |  Product Discovery Context Canvas |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30–45 min | 45-90 min | 45-90 min | 1-3 h |
Participantsdifferent | 1-10 | 3-8 | 3-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Impact Map, Outcome Hypotheses, Delivery Options | Context canvas, Open questions, Shared context notes | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | FramingOpportunityIdeationQuestions | OutcomesStrategyBehaviorPlanning | ContextFramingRequirementsCanvas | StrategyAnalysisPlanning |