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| Criterion |  Innovation How Might We |  Growth Flywheel |  Growth Funnel Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 30–45 min | 60-120 min | 1-3 h | 1-4 Wochen |
Participantsdifferent | 1-10 | 3-8 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | FramingOpportunityIdeationQuestions | GrowthRetentionConversion | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation |