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| Criterion |  Innovation How Might We |  Product Discovery Concierge MVP |  Product Discovery MVP Test Matrix |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–45 min | 1-4 Wochen | 45-75 min | 1-5 Tage |
Participantsdifferent | 1-10 | 3-10 Kunden | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Concierge Learnings, Service Blueprint, MVP Risks | Test Matrix, Test Plan | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | FramingOpportunityIdeationQuestions | MVPValidationServiceDiscovery | ExperimentsValidationDiscoveryOptions | ValidationExperimentsDemandDiscovery |