View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Innovation How Might We |  Growth A/B Testing |  Product Discovery Smoke Test |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 30–45 min | 1-4 Wochen | 1-5 Tage | 45-60 min |
Participantsdifferent | 1-10 | 1-6 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Async | Async | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | FramingOpportunityIdeationQuestions | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth | AssumptionsRiskExperimentsValidation |