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| Criterion |  Growth Hooked Model |  Business Strategy Three Horizons |  Growth Funnel Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | Multiple workshops over several weeks | Halbtags-Workshop, dann iterativ | 1-3 h | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-12 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthBehaviorRetention | StrategyInnovationPortfolioForesight | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation |