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| Criterion |  Growth Hooked Model |  Product Discovery Test Card |  Growth Growth Experiment |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | Multiple workshops over several weeks | 20-35 min | 1-2 Wochen | 25-40 min |
Participantsdifferent | 2-8 | 1-5 | 1-6 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Test Card with a pre-set threshold | Experiment card, Result summary, Next bet | Learning Card with evidence and next action |
Tagsno overlap | GrowthBehaviorRetention | ExperimentsValidationDiscoveryHypothesis | MarketingGrowthExperimentsLearning | ExperimentsValidationDiscoveryLearning |