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| Criterion |  Growth Hooked Model |  Agile ROAM Board |  Growth Funnel Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | Multiple workshops over several weeks | 20-40 min initial, dann laufend | 1-3 h | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-15 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | ROAM Board, Owner List | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthBehaviorRetention | RiskAgileTrackingAlignment | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation |