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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper board with the four ROAM fields Resolved, Owned, Accepted, and Mitigated.
Agile
ROAM Board
Paper illustration for Flywheel.
Growth
Flywheel
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
Multiple workshops over several weeks20-40 min initial, dann laufend60-120 min1-3 h
Participantsdifferent
2-83-153-81-5
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopAsync
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkROAM Board, Owner ListFlywheel Map, Friction Points, Growth Levers, Experiment BacklogFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
GrowthBehaviorRetention
RiskAgileTrackingAlignment
GrowthRetentionConversion
AnalyticsConversionGrowth
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