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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
Multiple workshops over several weeks1-2 h45-90 min1-2 h
Participantsdifferent
2-82-83-84-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkProduct Vision Board, Vision Statement, Assumptions and Validation QuestionsImpact Map, Outcome Hypotheses, Delivery OptionsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
GrowthBehaviorRetention
VisionCanvasStrategyAlignment
OutcomesStrategyBehaviorPlanning
AlignmentStakeholdersStrategyFacilitation
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