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| Criterion |  Growth Hooked Model |  Product Discovery Pretotyping |  Growth Flywheel |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | Multiple workshops over several weeks | Stunden bis wenige Tage | 60-120 min | 1-5 Tage |
Participantsdifferent | 2-8 | 1-4 | 3-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthBehaviorRetention | ValidationDemandMVP | GrowthRetentionConversion | ValidationExperimentsDemandGrowth |