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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration of a calibrated five-by-five risk matrix with response cards.
Decision Making
Risk Matrix
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List.
Complexitydifferent
MediumLowLowLow
Timedifferent
Multiple workshops over several weeks20–45 min30-60 min30-60 min
Participantsdifferent
2-8Small cross-functional group2-83-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkRisk list, Mitigation plan, Assumption logICE Table, Top Idea ListRisk Matrix, Top Risk List
Tagsno overlap
GrowthBehaviorRetention
RiskDecisionFailurePlanning
PrioritizationScoringGrowthDecision
RiskDecisionPrioritizationAssessment
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