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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.
Complexitydifferent
MediumLowMediumLow
Timedifferent
Multiple workshops over several weeks20–45 min1-3 h30-90 min
Participantsdifferent
2-8Small cross-functional group1-52-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkRisk list, Mitigation plan, Assumption logFunnel report, Drop-off analysis, Optimization hypothesesConstraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries
Tagsno overlap
GrowthBehaviorRetention
RiskDecisionFailurePlanning
AnalyticsConversionGrowth
ConstraintsDecisionPlanningOptions
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