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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumLowLowMedium
Timedifferent
Multiple workshops over several weeks20–45 min1-2 h45-60 min
Participantsdifferent
2-8Small cross-functional group2-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkRisk list, Mitigation plan, Assumption logDIBB document, Belief list, Bet list, Learning reportAssumption map, Test backlog, Risk ranking
Tagsno overlap
GrowthBehaviorRetention
RiskDecisionFailurePlanning
StrategyDecisionAssumptionsHypothesis
AssumptionsRiskExperimentsValidation
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