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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Planning Poker.
Agile
Planning Poker
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When estimates within the team diverge too much, it puts differing expectations on a common test bench. It separates rough complexity from unspoken assumptions.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
Multiple workshops over several weeks2-5 min je Item60-120 min30-90 min
Participantsdifferent
2-83-93-83-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkRelative Estimates, Assumption Notes, Split CandidatesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogAffinity Size Map, Grouped Estimates, Unclear Items
Tagsno overlap
GrowthBehaviorRetention
EstimationAgileRelative sizingTeam
GrowthRetentionConversion
EstimationBacklogRelative sizing
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