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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowLowHigh
Timedifferent
Multiple workshops over several weeks1 h bis mehrere Wochen15-30 min1-4 Wochen
Participantsdifferent
2-81-82-61-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopAsync
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkPDCA Log, Experiment Plan, Learning Outcome, Standard ChangeRoot cause notes, CountermeasuresExperiment results, Decision log, Learning summary
Tagsno overlap
GrowthBehaviorRetention
Continuous improvementLeanExperiments
Root causeIncidentLeanProblem solving
ExperimentsGrowthAnalyticsValidation
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