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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumLowLow
Timedifferent
Multiple workshops over several weeks45-120 min20-35 min30-60 min
Participantsdifferent
2-83-81-51-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsTest Card with a pre-set thresholdCompleted Experiment Canvas, Success Metric
Tagsno overlap
GrowthBehaviorRetention
OptionsDecision framingStrategyComparison
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryHypothesis
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