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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitysame
MediumMediumMediumMedium
Timedifferent
Multiple workshops over several weeks45-120 min60-120 min45-90 min
Participantsdifferent
2-83-83-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsFlywheel Map, Friction Points, Growth Levers, Experiment BacklogImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
GrowthBehaviorRetention
OptionsDecision framingStrategyComparison
GrowthRetentionConversion
OutcomesStrategyBehaviorPlanning
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