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| Criterion |  Growth Hooked Model |  Agile NoEstimates |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When estimating slows a team down more than it helps, it shifts the focus to flow, small slices, and real lead time. It sorts work by value, risk, and delivery ability. The result is captured as Throughput Data, Flow Forecast, and Slicing Rules. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | Multiple workshops over several weeks | laufend | 20-35 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 2-12 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Throughput Data, Flow Forecast, Slicing Rules | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthBehaviorRetention | EstimationForecastingFlow | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |