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| Criterion | ![]() Growth Hooked Model | ![]() Product Discovery MVP Test Matrix | ![]() Product Discovery Test Card | ![]() Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | Multiple workshops over several weeks | 45-75 min | 20-35 min | 1-5 Tage |
Participantsdifferent | 2-8 | 2-8 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Test Matrix, Test Plan | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | GrowthBehaviorRetention | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |



