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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Theory of Change
Systems Thinking
Theory of Change
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Theory of Change translates a desired impact into a traceable chain of change. It makes assumptions, intermediate goals, and measurement points visible before a program is rolled out at scale.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
Multiple workshops over several weeksHalf day45-90 min2-6 h
Participantsdifferent
2-83-123-84-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkLeverage Map, Action StrategyImpact Map, Outcome Hypotheses, Delivery OptionsTheory of Change Map, Assumptions, Outcome Measures
Tagsno overlap
GrowthBehaviorRetention
Systems thinkingChangeStrategy
OutcomesStrategyBehaviorPlanning
ImpactOutcomesSystems thinkingStrategy
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