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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
Multiple workshops over several weeks2-3 h45-90 min1-2 h
Participantsdifferent
2-83-83-82-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkCompleted Lean UX Canvas, Hypothesis list, First experimentImpact Map, Outcome Hypotheses, Delivery OptionsDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
GrowthBehaviorRetention
CanvasHypothesisOutcomesDiscovery
OutcomesStrategyBehaviorPlanning
StrategyDecisionAssumptionsHypothesis
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