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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumLowLow
Timedifferent
Multiple workshops over several weeksWochen bis Monate je Lernzyklus20-35 min30-60 min
Participantsdifferent
2-82-81-51-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkHypothesis list, MVPs, Learning reports, Pivot or persevere decisionTest Card with a pre-set thresholdCompleted Experiment Canvas, Success Metric
Tagsno overlap
GrowthBehaviorRetention
LeanStartupValidationMVP
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryHypothesis
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