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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMediumMediumMedium
Timedifferent
Multiple workshops over several weeks45-90 min1-3 h60-120 min
Participantsdifferent
2-81-61-53-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkLean Canvas, Core Assumptions, Experiment BacklogFunnel report, Drop-off analysis, Optimization hypothesesFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
GrowthBehaviorRetention
StartupLeanAssumptionsBusiness model
AnalyticsConversionGrowth
GrowthRetentionConversion
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