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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
Multiple workshops over several weeks45-90 min20-35 minWochen bis Monate je Goal
Participantsdifferent
2-83-81-53-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkImpact Map, Outcome Hypotheses, Delivery OptionsTest Card with a pre-set thresholdGoals, Idea bank, Step-project list, Tasks, Learning reports
Tagsno overlap
GrowthBehaviorRetention
OutcomesStrategyBehaviorPlanning
ExperimentsValidationDiscoveryHypothesis
RoadmapOutcomesPlanningExperiments
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