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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitysame
MediumMediumMediumMedium
Timedifferent
Multiple workshops over several weeks45-90 min2-4 h1-2 h
Participantsdifferent
2-83-83-124-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkImpact Map, Outcome Hypotheses, Delivery Options7S Assessment, Alignment Gaps, Change ActionsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
GrowthBehaviorRetention
OutcomesStrategyBehaviorPlanning
OrganizationStrategyAlignmentChange
AlignmentStakeholdersStrategyFacilitation
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