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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitysame
MediumMediumMediumMedium
Timedifferent
Multiple workshops over several weeks45-90 min60-120 min1-2 h
Participantsdifferent
2-83-84-104-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkImpact Map, Outcome Hypotheses, Delivery OptionsDecision Frame, Decision Question, Criteria List, Evidence PlanAlignment Map, Open Issues, Decision Questions
Tagsno overlap
GrowthBehaviorRetention
OutcomesStrategyBehaviorPlanning
Decision framingAlignmentCriteriaOptions
AlignmentStakeholdersStrategyFacilitation
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