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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
Multiple workshops over several weeks30-60 min60-120 min2-6 h
Participantsdifferent
2-82-103-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkIceberg Worksheet, Pattern Notes, Intervention IdeasFlywheel Map, Friction Points, Growth Levers, Experiment BacklogCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
GrowthBehaviorRetention
Systems thinkingRoot causePatterns
GrowthRetentionConversion
Systems thinkingRoot causeConstraintsCausality
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