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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
MediumLowHighLow
Timedifferent
Multiple workshops over several weeks30-60 min2-6 h15-30 min
Participantsdifferent
2-82-103-102-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkIceberg Worksheet, Pattern Notes, Intervention IdeasEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsRoot cause notes, Countermeasures
Tagsno overlap
GrowthBehaviorRetention
Systems thinkingRoot causePatterns
CausalityIncidentRoot causeTimeline
Root causeIncidentLeanProblem solving
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