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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
MediumLowHighHigh
Timedifferent
Multiple workshops over several weeks30-60 min1-4 Wochen2-6 h
Participantsdifferent
2-82-101-63-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkIceberg Worksheet, Pattern Notes, Intervention IdeasExperiment results, Decision log, Learning summaryCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
GrowthBehaviorRetention
Systems thinkingRoot causePatterns
ExperimentsGrowthAnalyticsValidation
Systems thinkingRoot causeConstraintsCausality
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