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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.
Complexitydifferent
MediumLowLowMedium
Timedifferent
Multiple workshops over several weeks30-60 min15-30 min1-4 h
Participantsdifferent
2-82-102-63-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkIceberg Worksheet, Pattern Notes, Intervention IdeasRoot cause notes, CountermeasuresProblem Statement, Cause Hypotheses, Confirmed Causes, Action Plan
Tagsno overlap
GrowthBehaviorRetention
Systems thinkingRoot causePatterns
Root causeIncidentLeanProblem solving
Root causeProblem solvingQualityIncident
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