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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
Multiple workshops over several weeks30-60 min1-3 h90-180 min
Participantsdifferent
2-82-81-53-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkICE Table, Top Idea ListFunnel report, Drop-off analysis, Optimization hypothesesCoD Table, Prioritization Sequence
Tagsno overlap
GrowthBehaviorRetention
PrioritizationScoringGrowthDecision
AnalyticsConversionGrowth
PrioritizationDeliveryEconomicsDecision
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