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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitysame
MediumMediumMediumMedium
Timedifferent
Multiple workshops over several weeks1-3 h60-120 min1-3 h
Participantsdifferent
2-82-83-81-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkIssue Map, Positions, Argument NotesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
GrowthBehaviorRetention
RationaleKnowledgeDecision
GrowthRetentionConversion
SensemakingDecisionRationale
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