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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
Multiple workshops over several weeks1-3 h1-4 Wochen1-3 h
Participantsdifferent
2-82-81-61-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkIssue Map, Positions, Argument NotesExperiment results, Decision log, Learning summaryArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
GrowthBehaviorRetention
RationaleKnowledgeDecision
ExperimentsGrowthAnalyticsValidation
SensemakingDecisionRationale
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