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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
Multiple workshops over several weeks120 min initial, dann laufend1-3 h1-4 Wochen
Participantsdifferent
2-83-61-51-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkHEART-GSM Table, DashboardFunnel report, Drop-off analysis, Optimization hypothesesExperiment results, Decision log, Learning summary
Tagsno overlap
GrowthBehaviorRetention
MetricsUX researchMeasurementSatisfaction
AnalyticsConversionGrowth
ExperimentsGrowthAnalyticsValidation
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