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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
Multiple workshops over several weeks1-2 Wochen45-75 min30-60 min
Participantsdifferent
2-81-62-81-5
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkExperiment card, Result summary, Next betTest Matrix, Test PlanCompleted Experiment Canvas, Success Metric
Tagsno overlap
GrowthBehaviorRetention
MarketingGrowthExperimentsLearning
ExperimentsValidationDiscoveryOptions
ExperimentsValidationDiscoveryHypothesis
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