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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
MediumMediumLowLow
Timedifferent
Multiple workshops over several weeks1-2 Wochen30-60 min20-35 min
Participantsdifferent
2-81-61-51-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkExperiment card, Result summary, Next betCompleted Experiment Canvas, Success MetricTest Card with a pre-set threshold
Tagsno overlap
GrowthBehaviorRetention
MarketingGrowthExperimentsLearning
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryHypothesis
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