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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration for Flywheel.
Growth
Flywheel
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
Multiple workshops over several weeks30-120 min60-120 min1-3 h
Participantsdifferent
2-82-63-81-5
Formatdifferent
Workshop + asyncWorkshopWorkshopAsync
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkObservation Notes, Improvement IdeasFlywheel Map, Friction Points, Growth Levers, Experiment BacklogFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
GrowthBehaviorRetention
LeanObservationProcessOperations
GrowthRetentionConversion
AnalyticsConversionGrowth
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