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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
Multiple workshops over several weeks1-3 h20-35 min1-5 Tage
Participantsdifferent
2-81-51-5Nutzertraffic
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkFunnel report, Drop-off analysis, Optimization hypothesesTest Card with a pre-set thresholdClick Data, Interest Signal, Learning Decision
Tagsno overlap
GrowthBehaviorRetention
AnalyticsConversionGrowth
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
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