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| Criterion |  Growth Hooked Model |  Growth Funnel Analysis |  Product Discovery Experiment Canvas |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | Multiple workshops over several weeks | 1-3 h | 30-60 min | 20-35 min |
Participantsdifferent | 2-8 | 1-5 | 1-5 | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Funnel report, Drop-off analysis, Optimization hypotheses | Completed Experiment Canvas, Success Metric | Test Card with a pre-set threshold |
Tagsno overlap | GrowthBehaviorRetention | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |