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| Criterion |  Growth Hooked Model |  Growth Funnel Analysis |  Decision Making Decision Rights Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | Multiple workshops over several weeks | 1-3 h | 90-180 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-5 | 4-12 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Funnel report, Drop-off analysis, Optimization hypotheses | Decision Rights Matrix, Agreement | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthBehaviorRetention | AnalyticsConversionGrowth | DecisionGovernanceAlignmentResponsibility | ExperimentsGrowthAnalyticsValidation |