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| Criterion |  Growth Hooked Model |  Growth Funnel Analysis |  Architecture Architecture Communication Canvas |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | Multiple workshops over several weeks | 1-3 h | 60-120 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-5 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Funnel report, Drop-off analysis, Optimization hypotheses | Communication Canvas, Stakeholder Messages, Architecture Communication Plan | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthBehaviorRetention | AnalyticsConversionGrowth | ArchitectureCommunicationStakeholdersCanvas | ExperimentsGrowthAnalyticsValidation |