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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
Multiple workshops over several weeks1-3 h15-30 min60-120 min
Participantsdifferent
2-81-52-63-8
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkFunnel report, Drop-off analysis, Optimization hypothesesRoot cause notes, CountermeasuresFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
GrowthBehaviorRetention
AnalyticsConversionGrowth
Root causeIncidentLeanProblem solving
GrowthRetentionConversion
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