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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
Multiple workshops over several weeks60-120 min1-3 h15-30 min
Participantsdifferent
2-83-82-82-6
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkFlywheel Map, Friction Points, Growth Levers, Experiment BacklogCause Tree, Evidence Notes, CountermeasuresRoot cause notes, Countermeasures
Tagsno overlap
GrowthBehaviorRetention
GrowthRetentionConversion
Root causeTreeIncidentQuality
Root causeIncidentLeanProblem solving
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